A reference ID is a string that you assign to identify a unique end user in Persona.
A reference ID lets you link multiple Persona inquiries to a single Persona account. Inquiries created with the same reference ID are automatically associated with the same account.
Persona recommends you provide a reference ID for an inquiry whenever possible.
You should assign the same reference ID to every inquiry you create for a single end user. This helps you:
The value you choose as the reference ID can help you tie a Persona account back to your business.
Persona recommends you use the “user ID” of a user within your internal systems as the corresponding reference ID for their Persona inquiries. This provides a clear way to tie each Persona account back to your systems.
Prefer using UIDs instead of sensitive information such as email addresses. Persona does not treat reference IDs as PII.
Your Persona integration method determines how you set a reference ID:
auto-create-account-reference-id field in the meta object in your request payloadreferenceId parameter in the embed code&reference-id=abc)You can also set a reference ID on an existing Persona account through the API.