DocumentationAPI Reference
DocumentationAPI ReferenceOpenAPIStatus

Reference IDs

A Reference ID is a string unique to every user that is used to identify their Persona account in a way that makes sense to your business. Persona recommends using the same user ID that uniquely represents the user in your internal system, and providing a reference ID whenever possible.

Inquiries created with the same Reference ID will all get automatically associated with the same account, which will:

How to do it


Reference IDs and PII

We recommend using UIDs instead of potentially sensitive information such as email addresses. Persona does not treat Reference IDs as PII.