July 15, 2026 | Persona

🌱 Add check metadata and extracted identity to Business Website Verifications: Business Website Verifications now expose two additional sets of data:
1. Check metadata — The business_website_backlink_detection check now includes backlink-count (number of root domains linking to the site) and backlink-threshold (configured minimum to pass) in its metadata object. These values are captured at check-run time and remain stable even after raw verification data expires.
2. Extracted identity — A new top-level extracted-identity attribute exposes the business names, addresses, phone numbers, and email addresses found on the website as clean, flat arrays. Each entry includes the extracted value and the source URL it was found on. This data was previously only accessible nested inside the identity_comparison check.
See the Retrieve a Verification endpoint for details.
📝 Clarification — malicious website detection signals are in reasons: The business_website_malicious_website_detection check surfaces its IPQS and Google Web Risk detection signals (e.g. malware, phishing, spam-source) in the reasons array rather than metadata. If you are looking for which threat types were detected, inspect checks[].reasons on this check.